adwords editor lets users do all of these things except

In just the last month these are just a few of the “changes” which have happened. What was normal 2 years ago, is laughed at when suggested as a best practice today. Change is honestly a big part of the reason all of us ADHD ridden people are drawn to digital marketing. Now I will be the first to admit, I don’t always like some of the changes – or the rationale behind them (it’s for the users) – but it doesn’t change the fact that it is inevitable. The one constant in marketing, (as well as life), is change! If you don’t agree with that statement, guess what? Change doesn’t give a damn whether you agree or not, it just keeps on doing it’s thing… changing… everything!

Google, Bing, Facebook, Twitter, Yahoo or a host of other companies decide to make changes to day to day operations, or algorithms. Why the hell am I bringing this up? Well because we need to stop the insanity. OK, so I am sure most except for the last two, although a variation of the last question may have still be silently whispered by many.

I am sure many of these thoughts ran through the OCD laden minds of many search practitioners on Friday, February 19th, 2016. Would the POTUS intervene and issue an executive order to stop the insanity? How could life go on if he didn’t? What did this mean to all of the precious bidding algorithms so many data scientists and PPC practitioners has slaved over for hours on end? What would those who focused on organic results (read SEO) have to say about their search results being pushed even further down the page? What the hell were they thinking? Didn’t they know this would upset the fragile balance (and sanity) of the online marketing ecosystem. Google had done the unthinkable… they actually changed the layout of their desktop SERP and the position of ads. The number of hours (and combined brain power) wasted invested in speculation, and worry about the changes coming down from The OG (Google), could have easily figured out any number of national (or international) crises. Things were shaking up, and the whole entire universe – well at least the online marketing universe – was thrown into complete and utter chaos. Note From Melissa: You are going to love this epic marketing guest blog by Bryant Garvin of Bryant Garvin Consulting.

Adwords editor lets users do all of these things except